Simple Local Business And Services Digital Marketing Strategy (Paid Ads)

As a small business owner, you may be wondering how to do online marketing for your services online in the upcoming holiday season. After all, with so many advertising options available, it can be tough to know where to start and what advertising platform to use. Luckily, we're here to help. In this blog post, we'll share the only local business digital marketing strategy you'll ever need for this and every holiday season. This method has been effective for many years and will continue to be in the future.

Who among us doesn't like shiny things? The shiny thing doesn't always mean it's valuable. But the problem is it distracts us from what matters. Everyone tries to follow the next big thing and in doing so they get distracted from the very basic concepts. You will know you have this syndrome when you

• Rely on the “next big thing" to market your business. (It could be a new advertising platform or technology or maybe a simple marketing tool)
• When your all tactics, planning and strategy revolve around something new that just catching up to the market.

Keep your strategy short and simple.

A very simple, evergreen short term paid digital marketing strategy is explained below.

This strategy can be implemented immediately and results can be seen as soon as the next day. This is why this strategy works great for holiday seasons as well. However, for optimal results, it is recommended that these campaigns are run for a minimum of three months while closely monitoring and making small adjustments as necessary. So ideally the campaign should be start at least a month before the season starts.

The most popular method for getting highly targeted visitors is using search advertising pay-per-click (PPC). PPC campaigns reach people at the exact moment people are searching for your business or services.

There are several different ways to set up a PPC campaign. The basic idea is that you pay a fee every time someone clicks on one of your ads. The amount you pay per click will depend on several factors, including the popularity of the keywords you're using and the competition for those keywords.

Google Search Ads, Bing Ads, YellowPages and Yelp are your choices here. But as Google processes over 8.5 billion searches per day and has a market share of 92%, it is the most common and popular choice.

With Google Ads, you can set a daily budget and choose the keywords where your ads will appear. You'll also manage your campaign using a variety of reports and metrics, such as impressions (how often your ads appear), CTR (your click-through rate), and costs per conversion (the amount you pay for each lead or sale).

A disadvantage of search advertising is that it's not always cheap, especially if you're bidding on popular keywords with lots of competition.

Search advertising can also take some time to get the best results because you need to test different strategies and track the results carefully over time.

This is where TechTice can help. Our team of highly skilled and Google certified professionals can manage and optimize your Google Ads campaign on a regular basis to ensure peak performance and consistent results.

Include high buying intent keywords like buy *keywords*, get *keywords*, best *keywords*, I want *keywords* for instant sales. They might be costly to advertise but they also bring the most qualified visitors who are likely to buy from you today.

Most of the website visitors do not convert into their first visit to your site even if you implement all the necessary tools for conversion improvement. This is where Facebook retargeting comes to help. According to one study.

Retargeted users are on average 70% more likely to convert compared to users who have not been targeted.

Here's how Facebook retargeting works in simple steps.

1. A person visits your website.
2. Facebook identify that person’s Facebook account through some code installed code (pixel) on your site.
3. The individual will view your Facebook ads if they are part of your retargeting audience.

Its always good to offer something extra on your retargeting ads. It can be as small as a $10 coupon or as high as buy one get one. This will boost your retargeting campaign even more.

With tons of option available for you to market your business and services, sometimes its easier to forget the basics. But a simple easy and optimized digital marketing is just as effective or even more. 

If you are a local business or service providers and would like to improve your digital marketing strategy, please do not hesitate to contact us. We can help you develop a comprehensive paid ads strategy that will help you reach your target audience and achieve your desired results.